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Coors taps C-channel nostalgia for slushie seltzers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Coors taps C-channel nostalgia for slushie seltzers

By Christopher Lombardo

Coors Seltzer is toying with convenience nostalgia, extending its Seltzer lineup to include three “slushie” flavours. The brand, with a roster that already includes conventional summer fruit flavours, is now promising refreshment and familiarity with grape, cherry and orange slushie RTDs.

http://strategyonline.ca/2023/04/26/coors-taps-convenience-store-nostalgia-for-slushie-seltzers/
 

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